ATP · WTA
The Home of Tennis
Unifying ATP and WTA into one authoritative mobile product — two competing brands, one shared vision for the world's most-watched tennis platform.
Senior Product Designer ·
I design products for people and lead the teams that create them.
I gravitate towards people who nurture their craft and teams driven by a strong mission.
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Selected Work
COBS Bread · Bakers Delight
One App, Two Bakeries
One native app, two beloved bakery brands sharing the same codebase. Redesigning ordering flows that honor both brand voices without doubling the complexity.
